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CASE 03 — Brand · Identity
Nord
Call sheetProd. No. 03
- Production
- Nord
- Client
- Nord Coffee
- Category
- Brand · Identity
- Year
- 2025
- Role
- Identity, packaging, type
- Team
- 2 people
DirectorMara VossShipped 2025
A-cam · nord-brand-identityThe short version
Identity, packaging and type system for a Nordic roaster.
Outcome
40
Stocked in 40 cafés in year one
The brief
Nord Coffee came to me with a clear goal and a short runway: turn a promising idea into something real people use — and ship it, not just show it.
The job was to find the few things that mattered, design them properly and build them to the same standard. We worked as one small team — 2 people, one channel and a review every Friday — so what was designed on Monday was in the browser by Thursday.
What I did
- 01
Ran a two-day kick-off with the Nord Coffee team to agree goals, users and what done means
- 02
Cut the scope to the flows that mattered for launch and tested them with real users in week two
- 03
Designed the system in Figma — type, colour, components and motion — as one source of truth
- 04
Built the front end in React with the team and reviewed it together every Friday
- 05
Handed over clean code, a component library and docs, then stayed on for two weeks of fixes
Design → code
Same hands on both sides. The frame on the left is the Figma file, the panel on the right is what shipped — type, spacing and colour come straight across, nothing gets lost in a handoff.
Hero / Desktop
Nord1440 × 900nord-brand-identity/Hero.tsxTSX
1// Nord — Brand · Identity2import { Frame, Cover, Title } from "@mv/studio"34export default function Hero() {5return (6<Frame name="Hero / Desktop" width={1440}>7<Cover src="/nord-brand-identity/cover.webp" grade="studio" />8<Title wdth={118} tracking={-0.04}>Nord</Title>9<Accent color="#E8583A" />10</Frame>11)12}
The result
Launched on schedule, measured after launch, and handed to a team that can keep going without me.
- Take 1
- 7 wks
- Brief to launch
- Take 2
- 1
- Source of truth, Figma to React
- Take 3
- 2 wks
- Of fixes after launch
More frames
The clientNord Coffee · 2025
“The brand looked like us from the first round. Customers ask who made our bags.
Jonas BergFounder · Nord Coffee
1Roll on · 04Open caseNext project · 04 / 08
Atlas
Atlas Cloud · Web · Front-end · 2024
Marketing site and docs built in Next.js with a live code playground.
CASE 03 — Brand · Identity
Nord
Call sheetProd. No. 03
- Production
- Nord
- Client
- Nord Coffee
- Category
- Brand · Identity
- Year
- 2025
- Role
- Identity, packaging, type
- Team
- 2 people
DirectorMara VossShipped 2025
A-cam · nord-brand-identityThe short version
Identity, packaging and type system for a Nordic roaster.
Outcome
40
Stocked in 40 cafés in year one
The brief
Nord Coffee came to me with a clear goal and a short runway: turn a promising idea into something real people use — and ship it, not just show it.
The job was to find the few things that mattered, design them properly and build them to the same standard. We worked as one small team — 2 people, one channel and a review every Friday — so what was designed on Monday was in the browser by Thursday.
What I did
- 01
Ran a two-day kick-off with the Nord Coffee team to agree goals, users and what done means
- 02
Cut the scope to the flows that mattered for launch and tested them with real users in week two
- 03
Designed the system in Figma — type, colour, components and motion — as one source of truth
- 04
Built the front end in React with the team and reviewed it together every Friday
- 05
Handed over clean code, a component library and docs, then stayed on for two weeks of fixes
Design → code
Same hands on both sides. The frame on the left is the Figma file, the panel on the right is what shipped — type, spacing and colour come straight across, nothing gets lost in a handoff.
Hero / Desktop
Nord1440 × 900nord-brand-identity/Hero.tsxTSX
1// Nord — Brand · Identity2import { Frame, Cover, Title } from "@mv/studio"34export default function Hero() {5return (6<Frame name="Hero / Desktop" width={1440}>7<Cover src="/nord-brand-identity/cover.webp" grade="studio" />8<Title wdth={118} tracking={-0.04}>Nord</Title>9<Accent color="#E8583A" />10</Frame>11)12}
The result
Launched on schedule, measured after launch, and handed to a team that can keep going without me.
- Take 1
- 7 wks
- Brief to launch
- Take 2
- 1
- Source of truth, Figma to React
- Take 3
- 2 wks
- Of fixes after launch
More frames
The clientNord Coffee · 2025
“The brand looked like us from the first round. Customers ask who made our bags.
Jonas BergFounder · Nord Coffee1Roll on · 04Open caseNext project · 04 / 08
Atlas
Atlas Cloud · Web · Front-end · 2024
Marketing site and docs built in Next.js with a live code playground.
CASE 03 — Brand · Identity
Nord
Call sheetProd. No. 03
- Production
- Nord
- Client
- Nord Coffee
- Category
- Brand · Identity
- Year
- 2025
- Role
- Identity, packaging, type
- Team
- 2 people
DirectorMara VossShipped 2025
A-cam · nord-brand-identityThe short version
Identity, packaging and type system for a Nordic roaster.
Outcome
40
Stocked in 40 cafés in year one
The brief
Nord Coffee came to me with a clear goal and a short runway: turn a promising idea into something real people use — and ship it, not just show it.
The job was to find the few things that mattered, design them properly and build them to the same standard. We worked as one small team — 2 people, one channel and a review every Friday — so what was designed on Monday was in the browser by Thursday.
What I did
- 01
Ran a two-day kick-off with the Nord Coffee team to agree goals, users and what done means
- 02
Cut the scope to the flows that mattered for launch and tested them with real users in week two
- 03
Designed the system in Figma — type, colour, components and motion — as one source of truth
- 04
Built the front end in React with the team and reviewed it together every Friday
- 05
Handed over clean code, a component library and docs, then stayed on for two weeks of fixes
Design → code
Same hands on both sides. The frame on the left is the Figma file, the panel on the right is what shipped — type, spacing and colour come straight across, nothing gets lost in a handoff.
Hero / Desktop
Nord1440 × 900nord-brand-identity/Hero.tsxTSX
1// Nord — Brand · Identity2import { Frame, Cover, Title } from "@mv/studio"34export default function Hero() {5return (6<Frame name="Hero / Desktop" width={1440}>7<Cover src="/nord-brand-identity/cover.webp" grade="studio" />8<Title wdth={118} tracking={-0.04}>Nord</Title>9<Accent color="#E8583A" />10</Frame>11)12}
The result
Launched on schedule, measured after launch, and handed to a team that can keep going without me.
- Take 1
- 7 wks
- Brief to launch
- Take 2
- 1
- Source of truth, Figma to React
- Take 3
- 2 wks
- Of fixes after launch
More frames
The clientNord Coffee · 2025
“The brand looked like us from the first round. Customers ask who made our bags.
Jonas BergFounder · Nord Coffee1Roll on · 04Open caseNext project · 04 / 08
Atlas
Atlas Cloud · Web · Front-end · 2024
Marketing site and docs built in Next.js with a live code playground.
FRAME 10 — Contact
Have a project? Let's shoot.
Studio 1 · Rec
Tell me what you are making. I reply within a day with next steps and a rough plan.
Booking now forAvailable for work · Nov 2026
Next start dates
FRAME 10 — Contact
Have a project? Let's shoot.
Studio 1 · Rec
Tell me what you are making. I reply within a day with next steps and a rough plan.
Booking now forAvailable for work · Nov 2026
Next start dates
FRAME 10 — Contact
Have a project? Let's shoot.
Studio 1 · Rec
Tell me what you are making. I reply within a day with next steps and a rough plan.
Booking now forAvailable for work · Nov 2026
Next start dates
That's a wrap.
Thanks for watching to the end. Say hello, I read every message and reply within a day.
Write to mehello@maravoss.design